Looking at Development Trend of Building Ceramics Industry from Xiejin Ceramics

In 2011, the ceramics industry still staged a scene of crowds, a group of companies stood up, and a group of enterprises fell. If we want to base ourselves on the complicated ceramic industry, we must grasp the development trend of the ceramic industry in the future and follow the trend.

So, what is the trend of the ceramic industry in the future? We analyze the use of ceramics as one of the "China's Top Ten Polished Brick Brands" that have received high praise recently.

Low-carbon and green ceramics have become a major trend to transform economic development methods and shape sustainable development. It has become one of the topics of ceramic companies. In addition, consumers' emphasis on health demands that ceramic companies must also reform the direction of environmental protection.

This requires ceramic companies not only to carry out environmental protection reforms from the source of production, but also to improve the quality of their products. Pit furnace, raw materials, production processes, etc., must comply with this principle.

Strict control over the creation of environmentally-friendly products, non-radiative ceramic products, so that consumers can rest assured that this is also the introduction of each new ceramic products will be favored by consumers, one of the reasons.

Inheritance, innovation, culture, ceramics, and charisma have to say, people's love for the advancement of ceramic products, a large part of the reason comes from the "boutique bearing happiness" concept. This “culture of happiness” will not fade with the passage of time, but will be more mellow. In 2011, the launch of the completely impervious ink-jet tiles and Chinese glazed ceramic tiles proved this point, especially the Chinese glaze stone, which merged with the more “fu culture” and won the hearts and minds of consumers. Glazed stone is also known as "brick."

From this it can be seen that having a strong brand culture and being a cultural ceramic brand is often easier to win in the competition.

The development of vertical and horizontal network marketing to assist the development of the Internet has led to the birth of online marketing. This fast, convenient, widely-distributed and cost-effective marketing method has quickly become popular with ceramic companies.

Xiejin Ceramics is also involved in online marketing. After cooperating with Winning Marketing Consultancy, some of the “soldiers” have switched to the network, media, forums, and ceramics to create a good image and spread their own “fu culture”. In the video, an online video of “Gratefulness and Happiness” also made more people aware of the advancement of ceramics.

Deng Chaoming, the master consultant of Winners Advisors, believes that the architectural ceramics brand has tapped the marketing value of the Internet and has gradually extended from the previous online advertising, search engine, and pornography to microblog, online community, word of mouth, and video. On the other hand, the level of creativity is even higher, and the pursuit of promotion is even more clear. The deep and widespread application of network marketing in the architectural ceramics industry is undoubtedly a major trend.